PASSAGE 5 (Questions 1-5)

Recently, a study was made on the popularity of TV programmes and viewers perception about their quality. The study of athletes towards prime-time television programmes showed that programmes with identical ratings in terms of numbers of people watching received highly divergent marks for quality from their viewers.This additional piece of information could prove valuable for advertisers who might be well advised to spend their advertising money for programmes that viewers feel are of high quality. 

Which of the following is most nearly the same in meaning as the word 'feel' as used in the passage?